A Review of benefits and challenges in living an authentic life. We’ll also discuss the difference between transparency and authenticity. Lastly, I’ll show some great research out of the University of California highlighting the considerable positive impact of living in an authentic way. I believe strongly that flexing your authenticity muscles will drive material success in one’s effort to achieve sustainable sobriety, counterintuitive to most minds which are more organically positioned to hide, protect and only present once polished. Similar to sucking in your gut to luck thinner, temporary attempts to impress do not serve us as eventually air must be had and reality reestablished and all that has been accomplished is a reminder of what is lacking. Let’s focus on the idea of authenticity and discuss the veracity of its claims on our lives and sustained sobriety respectively.